A catalog is about structure. A lookbook is about style.

 

In a catalog, the focus is on the product—clean, precise, and distraction-free. It’s about fit, texture, and color, presented in a way that’s clear and useful for brands, stores, and customers.

 

A lookbook, on the other hand, is about feeling. It’s how the clothes move, how they catch the light, how they exist in a real-world setting. It’s not just about showing the pieces—it’s about showing the vibe.